IMPROVING THE DIGITALIZED SYSTEM FOR MANAGING INNOVATIONS IN THE HOSPITALITY INDUSTRY: PERSPECTIVES ON EFFICIENCY AND STRATEGIC DECISION-MAKING
Abstract
This article examines how digitalized systems can improve innovation management in the hospitality industry with specific focus on efficiency and strategic decision-making. Using a qualitative conceptual approach based on systematic literature review, the study synthesizes key scholarship on hospitality digital transformation, knowledge management, business intelligence, and service innovation. The findings show that digitalized systems improve innovation outcomes when they connect operational information, customer data, and organizational learning rather than operating as isolated technologies. Integrated systems enhance workflow efficiency, support service redesign, and strengthen evidence-based decision-making, but their benefits depend on managerial capability, interoperability, and governance quality. The article concludes that improving digitalized innovation systems in hospitality requires strategic alignment between technology, people, and organizational processes.
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