ELEKTRON TIJORAT SHAROITIDA KICHIK BIZNES MIJOZLARINING XARID QARORIGA TA’SIR ETUVCHI OMILLAR
Abstract
Mazkur tezisda elektron tijorat sharoitida kichik biznes subyektlari mijozlarining xarid qaroriga ta’sir etuvchi asosiy omillar ilmiy-nazariy jihatdan tahlil qilingan. Raqamli iqtisodiyotning rivojlanishi, internet va mobil texnologiyalarning keng qo‘llanilishi natijasida iste’molchilarning xarid qilish odatlari, mahsulot tanlash mezonlari hamda sotuvchi bilan o‘zaro munosabatlari tubdan o‘zgarib bormoqda. Ayniqsa, kichik biznes subyektlari uchun elektron tijorat vositalari bozor qamrovini kengaytirish, xarajatlarni kamaytirish, mijozlar bilan bevosita aloqa o‘rnatish va savdo jarayonlarini moslashuvchan boshqarish imkonini bermoqda. Shu bilan birga, onlayn xarid jarayonida iste’molchilarning qaror qabul qilishiga narx, mahsulot sifati, platformaga ishonch, yetkazib berish shartlari, to‘lov qulayligi, mijozlar sharhlari, ijtimoiy tarmoqlardagi kontent va qaytarish kafolati kabi omillar sezilarli ta’sir ko‘rsatadi. Tezisda ushbu omillar tizimlashtirilib, kichik biznes subyektlari tomonidan mijozlarning xarid xulq-atvorini chuqur o‘rganish va elektron savdo strategiyasini takomillashtirish bo‘yicha ilmiy-amaliy takliflar ishlab chiqilgan.
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