THE MAIN DIRECTIONS OF MODERNIZING POSTAL INFRASTRUCTURE IN THE CONTEXT OF THE DIGITAL ECONOMY
Keywords:
digital economy, postal infrastructure, modernization, digital transformation, postal services, e-commerce, logistics, automation, information and communication technologies, electronic payments, innovative technologies, customer service, digital platforms.Abstract
This article examines the main directions of modernizing postal infrastructure in the context of the digital economy. The rapid development of information and communication technologies, the expansion of e-commerce, and changes in consumer demand are creating new requirements for postal and logistics services. Under these conditions, the modernization of postal infrastructure is becoming an important factor in improving the efficiency, accessibility, reliability, and competitiveness of postal services. The study focuses on the digital transformation of postal operations, the introduction of automated sorting and tracking systems, the development of electronic payment services, optimization of logistics processes, implementation of information technologies, and improvement of customer service. Particular attention is paid to the integration of postal services with digital platforms and e-commerce ecosystems. The article also considers the potential of modern technologies, including artificial intelligence, big data, Internet of Things technologies, and automated logistics systems, in improving postal operations. Based on the analysis, recommendations are proposed for the further modernization of postal infrastructure and the development of innovative postal services in the digital economy.
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